
After his Master of Arts degree in Behavioural Science Ola was Executive Officer at the Institute for Pedagogy and Teaching-aids Centre in the Swedish Armed Forces 1973-78. In parallel he was a Captain and Brigade Company Commander in the reserve.
After graduating from the Stockholm School of Economics (1981), Peter began his career working for a leasing company, specialising in vendor-finance-programs. During this two-year-period he gained sales experience within the leasing business as well as financial competence in his daily contacts with customers as well as colleagues.
A person of a varied cultural background; having spent the first eight years of her life in Borneo, schooled in England and the United States, and an international career in Europe and Scandinavia. Victoria completed her MBA in May 1984 (BA completed in 1982, George Washington Univ. Washington D.C.) in the United States.
After graduating from Stockholm School of Economics in 1972 specializing in management and marketing Gunnar worked during the following year with marketing research at IBS.
He then started advertising agency Skjoldebrand&Sjogren which rapidly grow to one of the leading creative shops in Sweden.